David Beckham is launching his own line of men's underwear. The soccer star and celeb bod for Emporio Armani underwear is being backed by manager Simon Fuller and Stella McCartney's husband, Alasdhair Willis.
The footballer modeled Emporio Armani for four years and the partnership was extremely lucrative for both parties. Sales of Armani briefs are said to have risen by 30% while he was the face, and the body, of the luxury label.
It seems that Becks is also contemplating doing a line of men's grooming products.