Chad Ochocinco: "I hope I can get people involved and understand what is really going on with fur. When I was younger growing up, I thought it was all fake―they didn't really kill animals. So when I found out how they... kill animals, I really wanted to become a part of this campaign."
The ad debuted on Friday.
Here's a behind-the-scenes clip from the shoot:
H/T: Rod 2.0 Beta